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In Conversation with Niharika Jain

Introducing Niharika Jain, a dazzling and charismatic rising star in the world of fashion influencers. With a staggering following of over 713k devoted fans on Instagram. Her impeccable style, keen fashion sense, and ability to effortlessly blend trends with her unique flair have catapulted her into the limelight as a true fashion trendsetter.


Niharika Jain, Fashion Influencer with over 710K followers on Instagram.

What inspired you to start your journey as a fashion influencer?


Niharika: I embarked on my journey as a fashion influencer because I felt a profound passion for using clothing as a means of self-expression. My goal was to not only showcase my distinct style but also motivate others to celebrate their own uniqueness.


How would you describe your personal style and how has it evolved over time?


Niharika: My personal fashion aesthetic revolves around the fusion of timeless wardrobe staples with contemporary and fashionable components. As time has passed, it has transitioned from a relaxed, college-inspired vibe to a refined and bohemian appearance that remains a genuine reflection of my personality.


Niharika Jain, Lifestyle Influencer

Who is your target audience? When you’re creating content it is specifically for this audience?


Niharika: My target audience consists of fashion enthusiasts who appreciate versatile styles suitable for various occasions. While creating content, I always keep them in mind, aiming to provide outfit ideas and fashion insights that resonate with their tastes and comfort.

Can you share your top 5 favourite online shopping stores and your top 5 essential items for a well-rounded wardrobe?


Niharika: I don’t think I can just pick 5! I've got a lot of homegrown brands that I shop from and love them equally! But if I had to choose the universal names, I’d go for Amazon, Urbanic, Ajio, Myntra, and, of course, H&M. Essential items for a well-rounded wardrobe, in my opinion, are a tailored blazer, a versatile little black dress, high-quality & well fitted pair of jeans, statement accessories, and comfortable yet stylish sneakers.


When you create content, do you consider current fashion trends or do you prefer to set your own trends?

Niharika: I enjoy a balance between current fashion trends and setting my own. I like to incorporate popular elements while adding my personal twist to create something unique.


Have you discovered what your niche is, or do you like to experiment with different styles and trends?


Niharika: I've discovered my niche is blending high-end pieces with affordable finds, showing that style isn't determined by the price tag. However, I do enjoy experimenting with different styles and trends to keep things fresh.

Name a fashion trend that, in your opinion, will always be timeless and never go out of style?


Niharika: The fashion trend that I believe will always be timeless is the classic white button-down shirt. It's versatile, elegant, and can be dressed up or down with ease.


When it comes to achieving a stylish look on a budget, do you have any tips or suggestions? Additionally, could you recommend 5 places that offer affordable fashion?


Niharika: Achieving a stylish look on a budget is definitely possible. Thrift stores, online marketplaces, outlet malls, fast fashion retailers, and local boutique sales are great places to find affordable fashion without compromising style.


Niharika Jain Fashion Influencer

What are your future goals and aspirations in the fashion industry?


Niharika: My future goals in the fashion industry include collaborating with established brands, launching my clothing line that promotes sustainable fashion, and hosting fashion workshops to empower individuals to confidently embrace their style.


What advice would you give to someone starting out in the fashion industry?


Niharika: To someone starting out in the fashion industry, I'd advise staying true to your unique style, engaging authentically with your audience, and continuously seeking inspiration. Embrace failures as learning experiences, and remember that consistency is key to growing your presence in the industry.


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