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The Ghost in Your Machine: A Theory of Everything That Went Wrong
A forgotten phone derails everything—but what if it wasn’t an accident? Inspired by Interstellar’s tesseract loop, this piece explores a wild possibility: your future self might be reaching back, nudging you through “coincidences,” gut feelings, and heartbreaks. Maybe the ghost in your machine isn’t fate or luck at all. Maybe it’s you—guiding yourself toward the life you’re meant to live.
RV
12 min read


Why Temu’s “Cheap” Ads Are Beating Premium Brands in the Age of AI
Pretty ads don’t sell. Ugly ads do — especially in an AI world. Read the 6 hooks you can use to boost performance right away.
Imperium Publication
3 min read


The Next Big Luxury Market: Africa
Africa is luxury’s next frontier, with rising wealth and local retailers filling gaps left by global brands. Opportunity is booming.
Aditi Singhal
3 min read


How Hotel Collaborations with Luxury Fashion became Hot
Luxury brands & hotels form unlikely alliances, merging fashion with hospitality to create exclusive, high-end experiences & new revenue.
Aakanksha Harsh
3 min read


Anthropologie’s Resort Wear Line: A Master Move in a Declining Fashion Market
Anthropologie bets on booming travel trends with Celandine, a resortwear line, to thrive as apparel sales decline. Smart move or gamble?
Karina Gupta
3 min read


How Hermès is Betting on Fungus-Based Biomaterials to Redefine Luxury
Hermès bets on mycelium leather, embracing sustainability without losing luxury. Is fungal fashion the future of high-end materials?
Karina Gupta
2 min read


Sleep’s Foray Into Luxury: The Rise of SleepTech as a Billion-Dollar Industry
SleepTech is booming, blending AI, wearables & wellness. Investors bet big, but will luxury sleep tech be the next gold rush or just a dream
Imperium Publication
3 min read


Why Moët Hennessy Should Leave LVMH Behind
Moët Hennessy no longer fits LVMH’s luxury strategy. A spinoff could unlock billions in value and simplify Arnault’s succession plans.
Vani Kumar
3 min read


How TikTok Gave Rise to the Million-Dollar Heatless Curler Market
Dyson’s Airwrap sparked the curl craze, but TikTok made it an industry. Heatless curls now fuel a multi-million dollar beauty boom.
Ishita Desai
3 min read


Why is Prada Desperate to Acquire Versace in the €1.5 Billion Deal
Prada’s €1.5B bid for Versace isn’t just strategy—it’s survival. This deal could reshape luxury and bring Versace back under Italian control
Ishita Desai
3 min read


How the Emergence of Quiet Luxury Threw Gucci to the Ground
Gucci's bet on maximalism backfired as quiet luxury took over, leaving the brand struggling to reinvent itself in a changing market.
Ishita Desai
2 min read


Why Do We Care So Much About the Oscars?
Each year, the Academy hosts the Oscars, honoring films while sparking debate, cultural moments, and speculation. But are they truly fair?
Varun Issarani
7 min read


Why have GenZ Men Idealised “The American Psycho’s" Patrick Bateman?
Patrick Bateman is Gen Z’s dark style icon—sharp suits, sigma grindset, and nihilistic memes. A satire turned aspirational figure.
Pratik Bansal
3 min read


What if Interstellar Travel was Real?
What if interstellar travel was real? We’d just gentrify space, sip chai in overpriced pods, and still have bad WiFi. Click to learn more.
Bhavya Saxena
3 min read


College Friendships and the Three-Year Test: A Hidden Phenomenon
College life is all about festivals, trips, and friendships. In year one, everyone connects, but an odd pattern emerges—the "Three-Year Test
Tanishtha Kotian
4 min read


Why Do You Keep Going Back to your Ex?
We go back to our exes because nostalgia fools us, scarcity makes them desirable, and love feels like a Bollywood sequel we can't resist.
Aditi Singhal
3 min read


A Perfect Match—or a Perfect Manipulation? Love Bombing and Mirroring
Love bombing & mirroring = an illusion of love. If they feel like your perfect match too fast, they might just be reflecting you back at you
Aakanksha Harsh
4 min read


Virginity for Sale at $1 Million: The Commodification of Purity
A $1M virginity auction: commodifying the intangible, revealing our obsession with rarity and transactional emptiness. What are we selling?
Aditi Singhal
3 min read


Which Spotify Personality are you?
Spotify Wrapped turns your year into music-driven memories. Here's how its listening personalities align with the 16PF model of psychology.
Khushi Mohunta
10 min read


What Does a Crush Reveal About You?
A crush isn’t about them—it’s about you, a mirror reflecting desires, dreams, and the secret poems of your heart. Pay attention to yourself.
Aakanksha Harsh
4 min read
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